Rootsworn

Sworn to your roots. Worn where everyone can see.

The town that raised you, the country in your blood — the things that are yours, nobody assigned and nobody can take.

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Woman presenting a rack of hometown tees

Wherever you go, your roots go with you.

Every design takes your own name for your place — spelled your way, with its real emblem or map.

Customize your own
Three friends laughing by the Christmas tree in their hometown tees

Pick a design, make it yours

Just arrived

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The newest designs, up before anyone else has seen them.

LONDON / NEW YORK — Embroidered Cap LONDON / NEW YORK — Embroidered Cap Your town, stitched

Your Roots

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You live in one country and are made of another. Your origin’s flag, your word for your people.

Grown & Rooted Grown & Rooted Two countries, one tree — your flags, your words NEVER UNDERESTIMATE NEVER UNDERESTIMATE The power of a man who comes from your country

Hometown Pride

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The town you live in — its real name, its real emblem, spelled the way locals spell it.

DEFINITION DEFINITION What a local is called — dictionary style LONDON / NEW YORK LONDON / NEW YORK Your town as the punchline BY THE GRACE OF GOD BY THE GRACE OF GOD 15 languages, your emblem, wings I'M NOT PERFECT I'M NOT PERFECT 16 languages, your emblem BEAUTY COMES FROM BEAUTY COMES FROM Rip the shirt — your crest underneath GENUINE OLD No.1 GENUINE OLD No.1 The wine label parody — your crest on it WHERE I ROAM — MAP WHERE I ROAM — MAP Your town starred on its map GOD SAYS GOD SAYS Your town, letter by letter, in scripture GUTAUSSEHEND — CLEVER UND AUS GUTAUSSEHEND — CLEVER UND AUS Handsome, clever — and from your town

Out in the world

Our designs, styled and worn — on the street, at home, by the sea.

Black Where I Roam map tee on an Italian street Sand Genuine Old No.1 tee in the kitchen Black London New York tee in the hallway Mirror shot in the white Genuine Old No.1 tee Sand London New York tee on a European street Sand London New York tee on the couch Black London New York tee at the beach Navy tee, back print, on a European street Black London New York tee in the kitchen Navy Genuine Old No.1 tee in the garden

Made right, made to carry

1Your town, its true emblem

Every design carries the real coat of arms and name of your place — researched, not invented.

2Printed to last

Preshrunk 100% cotton, print that survives the wash — pride shouldn't fade.

3From our roots to yours

Towns across Europe and growing. If it's home to you, it belongs here.

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